DermaJEM has several critical issues that are likely costing leads and revenue right now. The good news: these are all fixable, and addressing even the top 2-3 would create immediate impact.
These are actively costing you leads and revenue. Fix these first.
No meta description tag is currently detected on the website.
Add well crafted meta descriptions to the homepage and all key pages that incorporate product keywords, highlight unique selling points of the skincare line, and include a clear call to action.
No dedicated product category pages have been detected such as product collections, best sellers, or new arrivals.
Build organized product category pages for collections, best sellers, new arrivals, and key product types to improve navigation, user experience, and category level SEO.
Key conversion issues were identified including no shop or buy CTA, no contact form, and no click to call link, although positives such as testimonials, reviews, a before and after gallery, and an active live chat widget were noted.
Add prominent buy now and shop CTAs throughout the site, implement an easy to use contact form, and include click to call links to streamline the path to purchase for skincare customers.
No social media links are detected on the website.
Integrate clear social media icons and links to profiles on relevant platforms in the header, footer, and product pages to drive traffic and encourage follows.
Not urgent, but these are capping your growth potential.
No structured data or schema markup is currently detected on the website.
Implement Organization schema on the homepage and Product schema on all product pages to enhance search visibility and enable rich results for the e-commerce catalog.
No blog section is detected despite the homepage containing 11702 words. This creates an opportunity for product guides, ingredient education, and skincare routines.
Create a dedicated blog section and publish regular articles focused on skincare education, product usage guides, and routine recommendations to attract organic traffic and support product sales.
Google Analytics, GTM, and GA4 are present while the Facebook Pixel is missing.
Install the Facebook Pixel with e-commerce events configured to enable precise tracking of product views, add to cart actions, and purchases for better campaign optimization.
Open Graph tags for social sharing are missing while the mobile viewport is correctly set.
Add complete Open Graph tags to all pages to ensure products and content display correctly with rich images and descriptions when shared on social platforms.
Strong foundations to build on.
The homepage page title is set to 'Home | DermaJEM'. For an e-commerce brand, brand and product keywords matter more than location.
Maintain focus on brand and product focused titles while expanding this approach to all product and category pages to strengthen search relevance for skincare items.
Choose your growth path based on goals, timeline, and budget.
Every day without these fixes, potential patients are finding your competitors instead.
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