Desjarlais Dermatology & Aesthetic Center has a solid foundation with some important gaps. There are 1 critical issue to fix right away, plus 4 areas where targeted improvements would drive meaningful growth.
These are actively costing you leads and revenue. Fix these first.
No structured data or schema markup was detected on the site.
Implement LocalBusiness and Service schema markup on all key pages to enable rich results and improved local visibility.
Not urgent, but these are capping your growth potential.
The website includes positives such as 7 booking CTAs, a click to call link, visible phone number, testimonials, and before after gallery, but no contact form was detected.
Add a prominent contact form to the homepage and service pages with clear fields for appointment requests and patient information.
Accounts are linked for Instagram, Facebook, and YouTube while a TikTok presence is missing.
Create and optimize a TikTok account to share short form videos demonstrating treatments and patient results.
Google Analytics, Google Tag Manager, and GA4 are installed while the Facebook Pixel is missing.
Install the Facebook Pixel configured with custom events for booking clicks, service views, and form submissions.
The site has a mobile viewport set and OG tags present, however no lazy loading is implemented on 14 images.
Apply lazy loading to the 14 images to improve page speed and overall site performance.
Strong foundations to build on.
The page title 'Cosmetic & Medical Dermatology | Dr. Lawrence Desjarlais | Adrian, MI' effectively includes relevant keywords and the practice location.
Maintain this title optimization while ensuring all new content incorporates similar location specific keywords for Adrian, Michigan.
Seven service landing pages were detected including pages for facials, femilift rejuvenation, laser hair removal, book injectables, and skin tightening resurfacing.
Enhance these pages with additional before and after galleries and patient focused content tailored to Adrian, Michigan searches.
A blog section is present along with a homepage containing 5606 words, creating a good foundation for treatment education and FAQs.
Expand the blog with regular posts targeting educational topics on dermatology and aesthetics to drive organic traffic from Adrian and nearby areas.
Each one addresses the specific issues above. Pick the scope that fits your goals and timeline.
Every day without these fixes, potential patients are finding your competitors instead.
Not ready to hire us yet? Add us as a read-only user on your Google Search Console. We'll spend 30 minutes inside your real search data and send you a second, deeper report showing exactly which keywords you're almost ranking for and what's blocking growth. No charge, no obligation.