Exponent Beauty has a solid foundation with some important gaps. There are 1 critical issue to fix right away, plus 4 areas where targeted improvements would drive meaningful growth.
These are actively costing you leads and revenue. Fix these first.
No dedicated product category pages were detected, such as those for product collections, best sellers, or new arrivals.
Implement dedicated category pages to improve internal linking, user navigation, and SEO performance for the e-commerce store.
Not urgent, but these are capping your growth potential.
The site includes several positive conversion elements including booking CTAs, a contact form, visible phone number, testimonials, and a before/after gallery. However, no click-to-call telephone link was detected.
Add click-to-call functionality to the phone number to facilitate easier customer contact from mobile devices.
Social media links are present for Instagram, Facebook, and YouTube, but there is no integration with TikTok.
Add a TikTok presence to capitalize on video trends in the beauty and skincare industry.
Google Analytics, Google Tag Manager, and GA4 are in place, however the Facebook Pixel has not been implemented.
Install the Facebook Pixel to enable advanced tracking, retargeting, and measurement of advertising campaigns for your products.
The site is mobile-friendly with a viewport set and open graph tags present. However, 2 of 14 images are missing alt text.
Add relevant alt text to the missing images to improve accessibility and image search optimization.
Strong foundations to build on.
The page title is appropriately set to 'Exponent Beauty: Self-Activated Clinical-Grade Skincare', effectively incorporating brand and product keywords which is particularly important for e-commerce businesses.
Maintain this focus on brand and product keywords throughout the site to strengthen search relevance for skincare products.
Schema markup is implemented on the website, enabling better understanding by search engines.
Expand schema implementation to individual product pages to support rich results for your skincare offerings.
A blog section is present on the site, complemented by a robust homepage word count of 8208 words, establishing a solid foundation for content on product guides, ingredient education, and skincare routines.
Leverage this foundation by consistently publishing targeted content to attract organic traffic interested in clinical-grade skincare.
Each one addresses the specific issues above. Pick the scope that fits your goals and timeline.
Every day without these fixes, potential patients are finding your competitors instead.
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