ILŪMRA Skin has a solid foundation with some important gaps. There are 1 critical issue to fix right away, plus 4 areas where targeted improvements would drive meaningful growth.
These are actively costing you leads and revenue. Fix these first.
No meta description tag was detected on the website.
Add targeted meta descriptions of 150 to 160 characters to the homepage and service pages that highlight holistic skin wellness and anti aging treatments in Raleigh.
Not urgent, but these are capping your growth potential.
Schema markup exists but no LocalBusiness or MedicalBusiness schema was detected.
Implement MedicalBusiness schema markup detailing the practice location, services, and contact information to improve local search relevance in Raleigh.
No contact form was detected. Positives include 8 booking CTAs, a click to call link, testimonials, reviews, a before and after gallery, and an active live chat widget.
Add a dedicated contact form to the homepage and all service pages to enable easier lead capture from prospective patients.
No blog section was detected. The homepage has a word count of 2449, with opportunity for treatment education and FAQs.
Launch a blog section featuring educational articles and FAQs on functional medspa treatments to better inform Raleigh area clients.
Social accounts are linked for Instagram, Facebook, and YouTube. TikTok is missing.
Create a TikTok account to share short form videos of treatments and results to reach a broader audience in Raleigh.
Strong foundations to build on.
The homepage page title effectively includes relevant keywords and the Raleigh, NC location.
Maintain this effective title optimization across additional pages to continue supporting local visibility for medspa services.
Five service landing pages were detected including pages for microneedling, HA dermal fillers, skin laser, chemical peel, and custom facials.
Continue building on these pages by incorporating more Raleigh specific elements and patient focused details to strengthen local SEO.
Tracking is in place with Google Analytics, Google Tag Manager, and the Facebook Pixel.
Regularly analyze data from these tools to refine user experience for visitors researching medspa services in Raleigh.
The technical foundation is solid with mobile viewport set and OG tags present.
Schedule periodic reviews to ensure the site remains fully responsive and optimized for social sharing.
Each one addresses the specific issues above. Pick the scope that fits your goals and timeline.
Every day without these fixes, potential patients are finding your competitors instead.
Not ready to hire us yet? Add us as a read-only user on your Google Search Console. We'll spend 30 minutes inside your real search data and send you a second, deeper report showing exactly which keywords you're almost ranking for and what's blocking growth. No charge, no obligation.