SEO & Marketing Audit — SANTÉ Aesthetics

Executive Summary

SANTÉ Aesthetics is in good shape overall, with no critical issues. However, there are 2 areas where strategic improvements would unlock significantly more traffic and conversions.

9/10

Strong Foundation

Critical Issues

Need Improvement

Looking Good

🟡

Important Improvements

Not urgent, but these are capping your growth potential.

Google Business Profile Needs Work

Schema markup exists but no LocalBusiness or MedicalBusiness schema detected.

Recommendation

Implement LocalBusiness or MedicalBusiness schema markup on key pages to provide search engines with accurate structured data about the practice.

Technical Needs Work

Issues: no lazy loading on 28 images, 2 of 28 images missing alt text. OK: mobile viewport set, OG tags present.

Recommendation

Add lazy loading to the 28 images to improve load speed and supply descriptive alt text to all images for enhanced accessibility and image SEO.

🟢

What You're Doing Well

Strong foundations to build on.

SEO Good

The page title 'SANTÉ Aesthetics & Regenerative Medicine - SANTÉ Aesthetics' includes relevant keywords and location.

Recommendation

Maintain this effective title structure while exploring additional long tail keyword opportunities across all service pages to strengthen local visibility in Portland.

Service Landing Pages Good

23 service landing pages detected including pages for facials, the RHA collection of dermal fillers, semaglutide for medical weight loss, Botox, and Emsculpt Neo.

Recommendation

Regularly update these pages with fresh Portland specific content, patient results, and calls to action to sustain their effectiveness in attracting local patients.

Conversion Optimization Good

Strong conversion setup: 6 booking CTAs found, contact form present, click to call link present, phone number visible on page, testimonials and reviews present, before and after gallery present, live chat widget active.

Recommendation

Continue monitoring conversion performance through analytics and conduct periodic tests to refine CTAs and forms for higher booking rates on aesthetic treatments.

Content Marketing Good

Blog section detected. Homepage word count: 5665. Good foundation for treatment education and FAQs.

Recommendation

Expand the blog with regular articles targeting high intent searches related to regenerative medicine and aesthetics services in Portland.

Social Media Good

All major platforms linked: Instagram, Facebook, TikTok, YouTube.

Recommendation

Maintain consistent visual branding and local engagement strategies across these platforms to build community trust in the Portland area.

Tracking & Analytics Good

Tracking in place: Google Analytics/GTM, Facebook Pixel.

Recommendation

Review analytics dashboards monthly to identify top performing service pages and optimize traffic sources for better patient acquisition.

Service Packages

Choose your growth path based on goals, timeline, and budget.

Quick Fix

$1050/mo

2 months to complete

Full Google Search Console audit to identify quick-win keywords, underperforming pages, and indexing issues.
Implementation of LocalBusiness and MedicalBusiness schema markup on all relevant pages.
Addition of lazy loading to all 28 images to improve site performance.
Addition of descriptive alt text to the 2 missing images plus review of remaining images for optimization.
On page technical fixes and meta description enhancements for key service pages targeting Portland.
Delivery of a final implementation report via email and Loom video for the SANTÉ Aesthetics team.

Recommended

Growth Plan

$3250/mo

4 months to complete

Everything in Quick Fix, plus:
Comprehensive Search Console performance audit with keyword gap analysis, CTR optimization roadmap, and monthly ranking reports.
Creation and publication of 4 new SEO optimized blog articles per month on topics such as Botox in Portland and semaglutide for medical weight loss.
Enhancement of conversion elements across the 23 service landing pages with customized CTAs for treatments like dermal fillers and Emsculpt Neo.
Optimization of existing content on high value pages including facials and regenerative medicine offerings for Portland searches.
Initial social media profile setup and content strategy development for Instagram, TikTok, and YouTube.
Advanced event tracking setup for key conversions such as booking form submissions and service page interactions.
Keyword research and content recommendations focused on local intent for the Portland Oregon medspa market.

Full Service

$4350/mo

6 months to complete

Everything in Growth Plan, plus:
Ongoing Search Console monitoring with monthly SEO performance reports, keyword tracking, competitor gap analysis, and content recommendations based on search data.
Management and creation of 20 social media posts and Reels per month across Instagram, Facebook, TikTok, and YouTube showcasing before and after results.
Setup and management of paid advertising campaigns on Meta platforms targeting Portland residents interested in aesthetics and wellness services.
Monthly asynchronous reports delivered via email and Loom videos detailing SEO, social, and conversion metrics with next step recommendations.
Ongoing technical maintenance including image updates and performance improvements for the website.
Development of a monthly content calendar with 4 blog articles and supporting social assets focused on services like the RHA collection and body contouring.
Competitor monitoring for other Portland medspas with insights applied to content and ad strategies.

Ready to grow SANTÉ Aesthetics?

Every day without these fixes, potential patients are finding your competitors instead.

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lorea@medspamarketpro.com
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