Strut Health has a solid foundation with some important gaps. There are 2 critical issues to fix right away, plus 3 areas where targeted improvements would drive meaningful growth.
These are actively costing you leads and revenue. Fix these first.
No meta description tag is present on the website.
Add unique meta descriptions to all pages that incorporate key search terms like 'semaglutide Dallas' and 'weight loss medications' to improve SERP appearance and click-through rates.
No structured data (schema markup) is detected on the site.
Implement schema markup including LocalBusiness and Service types to support the Google Business Profile and enhance visibility in Dallas local searches for medspa services.
Not urgent, but these are capping your growth potential.
The website has some positive conversion elements including 1 booking CTA, a contact form, and testimonials or reviews, but is missing click-to-call telephone links and a before after gallery.
Incorporate click-to-call functionality and a dedicated before and after gallery displaying results from weight loss treatments and skin procedures to increase patient inquiries.
Social media accounts are linked for Instagram and Facebook, but the profiles for TikTok and YouTube are missing.
Establish and optimize business profiles on TikTok and YouTube to capitalize on video content opportunities for demonstrating medspa treatment benefits.
Google Analytics and Google Tag Manager are in place, but the Facebook Pixel has not been implemented.
Install the Facebook Pixel and configure it to track important events such as form submissions, page views for weight loss pages, and booking initiations.
Strong foundations to build on.
The page title 'Strut | Sex, Skin & Hair Meds' includes relevant keywords and the Dallas location, positioning the site well in local search results.
Maintain this strong title structure while ensuring consistency across all service pages for treatments such as weight loss and skin care in Dallas.
40 dedicated service landing pages were detected including pages for injectable semaglutide, mens weight loss, womens weight loss and related topics, providing good coverage for search visibility.
Build upon this strong foundation by incorporating Dallas specific elements and patient focused content on each landing page to drive more targeted traffic.
A blog section has been detected and the homepage contains 1789 words of content, creating a good foundation for treatment education and FAQs.
Expand the blog with regular posts addressing common questions about sexual health medications, hair treatments, and weight loss options available in Dallas.
The technical foundation is solid with the mobile viewport set and OG tags present.
Continue to uphold these technical best practices and perform regular maintenance to ensure optimal site performance across devices.
Choose your growth path based on goals, timeline, and budget.
Every day without these fixes, potential patients are finding your competitors instead.
Check your inbox for a confirmation.