MedspaMarketPro

SEO & Marketing Audit

The Things We Do, Inc. · thethingswedo.co · Chino Hills, California
Prepared March 24, 2026

Executive Summary

The Things We Do, Inc. has several critical issues that are likely costing leads and revenue right now. The good news: these are all fixable, and addressing even the top 2-3 would create immediate impact.

4/10
Room to Grow
3
Critical Issues
4
Need Improvement
2
Looking Good
🔴

Critical Issues

These are actively costing you leads and revenue. Fix these first.

SEO Critical

No meta description tag was detected on the website.

Recommendation

Add unique, keyword-rich meta descriptions to all primary pages that summarize the medspa services in Chino Hills and include a clear call to action to improve click-through rates from search results.

Google Business Profile Critical

No structured data (schema markup) was detected on the site.

Recommendation

Implement LocalBusiness and Service schema markup on appropriate pages to enable rich snippets and help search engines understand the medspa location and offerings in Chino Hills.

Service Landing Pages Critical

No dedicated service landing pages were detected for treatments such as Botox, Fillers, or Laser Hair Removal.

Recommendation

Develop individual landing pages for each core service, incorporating Chino Hills-specific keywords, detailed descriptions, and optimized calls-to-action to target local patient searches.

🟡

Important Improvements

Not urgent, but these are capping your growth potential.

SEO Needs Work

The current page title is 'The Things We Do - The Things We Do Beauty' but does not include the city name (Chino Hills). Location in title is important for local practice businesses.

Recommendation

Update the page titles across the site to incorporate Chino Hills, for example changing it to 'The Things We Do - Medspa in Chino Hills' to improve local search visibility and relevance.

Conversion Optimization Needs Work

While the site includes 10 booking CTAs, a contact form, testimonials, reviews, and an active live chat widget, it is missing a click-to-call link and a before and after gallery.

Recommendation

Add tel: click-to-call links to all phone numbers for seamless mobile calling and create a dedicated before and after gallery to visually demonstrate treatment results and increase patient trust.

Social Media Needs Work

The site is linked to Instagram and TikTok but is missing Facebook and YouTube.

Recommendation

Add links to Facebook and YouTube on the website, create optimized profiles on these platforms, and begin sharing content to broaden engagement within the Chino Hills community.

Technical Needs Work

78 images are missing lazy loading and 39 of those images are missing alt text.

Recommendation

Enable lazy loading for all images to improve page load speeds and add descriptive, keyword-appropriate alt text to the 39 images to boost accessibility and image search performance.

🟢

What You're Doing Well

Strong foundations to build on.

Content Marketing Good

A blog section is present and the homepage has a word count of 4113, creating a good foundation for treatment education and FAQs.

Recommendation

Expand on this content foundation by consistently publishing new blog posts that address common patient questions about medspa treatments and incorporate local SEO keywords for Chino Hills.

Tracking & Analytics Good

Tracking is in place with Google Analytics, GTM, GA4, and the Facebook Pixel.

Recommendation

Utilize the existing analytics tools to regularly monitor user behavior, track conversions for service inquiries, and make data-driven adjustments to the medspa website.

Service Packages

Choose your growth path based on goals, timeline, and budget.

Quick Fix

$950/mo
2 months to complete
  • Full Google Search Console audit to identify quick-win keywords, underperforming pages, and indexing issues.
  • Revise page titles to include Chino Hills and add optimized meta descriptions to all key pages.
  • Implement LocalBusiness and Service schema markup throughout the site.
  • Add click-to-call (tel:) links to all phone numbers for better mobile user experience.
  • Add descriptive alt text to the 39 images and implement lazy loading across all 78 images.

Full Service

$2750/mo
6 months to complete
  • Everything in Growth Plan, plus:
  • Ongoing Search Console monitoring with monthly SEO performance reports, keyword tracking, competitor gap analysis, and content recommendations based on search data.
  • Manage social media with 20 posts per month across Instagram, TikTok, Facebook, and YouTube, including Reels and patient education content.
  • Set up and manage paid advertising campaigns on Google and Meta focused on generating medspa leads in Chino Hills.
  • Create 4 new blog articles each month aligned with current search trends and performance data.
  • Deliver monthly performance reports asynchronously via email along with Loom video summaries.
  • Monitor and respond to online reviews across all platforms to protect and improve reputation.
  • Provide continuous technical maintenance, image optimization updates, and conversion testing.

Ready to grow The Things We Do, Inc.?

Every day without these fixes, potential patients are finding your competitors instead.

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